Two Key Things Every Seller Should Understand Before Listing

Homeowners in Miami and the Florida Keys are starting to see a pattern: the sellers who succeed today aren’t the ones waiting for the “perfect moment.” They’re the ones who set the right expectations from day one.

Realtor.com reports that 57% more homes have been taken off the market compared to last year. These listings didn’t fail because the market is weak — they failed because pricing and timing were off. And in a competitive market like Miami, Key Largo, and the Upper Keys, that matters.

Pricing is the biggest factor. Many sellers still expect to get well over asking, like during the pandemic years. But according to Redfin, only about 25% of sellers are actually getting above list price right now. Buyers have more choices across South Florida, and when a home is priced too high, they move on quickly. HousingWire notes the average price cut today is only 4% — meaning many homes could have sold if they started in the right range from the beginning.

Timing is another misunderstanding. Many sellers expect their home to sell in a weekend, but the market has normalized. Today, it often takes several weeks for a well-priced home to secure the right offer. That’s not a slowdown — that’s a return to normal pacing after years of unusual activity

In the Miami and Florida Keys markets, a realistic price, strong presentation, and patience go a long way. As a local realtor with The Selling Properties Group powered by LPT Realty, I’m seeing the listings that align with today’s conditions still move with solid momentum.