Half of Homes are Selling below asking - Here's How to stand out

If you’re selling a home in Miami or the Florida Keys, it’s time to reset expectations. The frenzied seller’s market of a few years ago—when multiple offers over asking were the norm—is behind us. Today’s data from Cotality shows about 50% of homes are selling below asking price. While that may feel like a shift, it’s actually closer to a balanced market. In fact, before 2020, it was common for 50–55% of homes to sell under asking.

What this means for homeowners is simple: pricing strategy is more critical than ever. Buyers today face tighter budgets, more choices, and less urgency. That makes your first two weeks on the market the most important window. If your home is overpriced, it risks going stale quickly.

Still, sellers who adjust to today’s reality are winning. Half of homes are selling at or above asking—but only when priced right from the start. The formula for success is straightforward: prep your home with necessary repairs and updates, price strategically based on recent sales (not just listing prices), and stay flexible during negotiations.

In Miami, Key Largo, and Islamorada, realtors with The Selling Properties Group powered by LPT Realty know how to position listings for today’s market. Sellers who adapt are still achieving strong results—even in a more balanced environment.