Why New Builds Are Winning Over Today's Buyers

A growing trend in real estate is reshaping the market—more buyers are choosing new construction homes. And it’s not just for the sleek designs or smart-home technology. Many are turning to new builds because builders are offering some of the best deals in years.

Across Miami and the Florida Keys, builders are competing for buyers by offering rate buydowns, closing cost credits, and upgraded features. According to Zonda, nearly 60% of new home communities are offering incentives on to-be-built properties, and over 75% are doing the same for quick move-ins. National data shows new home sales have reached their highest level in more than two years.

Why? Builders are motivated. With more new homes available than in past years, they’re adjusting pricing to move inventory. Real estate analyst Nick Gerli notes that builders have already cut prices about 13% from peak levels, plus many are offering mortgage rate buydowns to make ownership more affordable.

In South Florida, where demand remains strong but competition has cooled, buyers are finding opportunities they haven’t seen in a while. New homes in Miami, Key Largo, and Islamorada offer open layouts, energy efficiency, and lower maintenance—all with more room to negotiate. Realtors with The Selling Properties Group powered by LPT Realty help buyers compare incentives and secure the best deals in today’s evolving market.