Homebuilder Incentives hit Highest level in 5 years

Even with more homes available this year, many buyers in Miami and the Florida Keys are still struggling to find the right one. Maybe the layout isn’t ideal, the updates feel dated, or the home simply doesn’t match your vision. That’s why more buyers are turning to new construction homes—and discovering some of the best opportunities in today’s market.

Across South Florida, builders are offering record incentives to move completed inventory. The National Association of Home Builders (NAHB) reports that 66% of builders are now offering incentives, the highest level in five years. These range from price reductions and rate buydowns to closing cost credits and upgrade packages. In fact, nearly 40% of builders have dropped their prices by an average of 5%. On a $500,000 home, that’s a $25,000 savings.

As inventory of finished homes grows, builders in areas like Miami, Homestead, Key Largo, and Islamorada are motivated to sell before starting new projects. For buyers, this means more negotiating power, flexible terms, and the chance to purchase a home designed with modern layouts, energy-efficient systems, and smart-home features—all with fewer maintenance headaches.

Realtors with The Selling Properties Group powered by LPT Realty are seeing new construction emerge as one of the most attractive options for buyers who want value, comfort, and long-term potential in today’s evolving South Florida housing market.